The best backsplash color depends on your cabinetry, countertop, and overall style. White, cream, gray, and soft neutrals offer a timeless look that pairs well with nearly any design. Bold colors—such as navy, emerald, or matte black—add personality and work well in modern or contemporary kitchens. If you're unsure, choosing a backsplash tile that complements or subtly contrasts your countertop is a safe, designer-approved approach.